IKEA RÅVAROR collection

Selected Project

IKEA RÅVAROR Collection

Category: Art Direction
Role: Art Direction & Creative Concept
Year: 2020

IKEA RÅVAROR is a new collection designed for new realities of urban life, a collection of items that quickly turns small spaces into smart spaces with the convenience and comfort of home. The RÅVAROR collection from IKEA combines quality ingredients like wood, steel, denim and wool and include 20 products, such as daybed and sofa, tables, mini kitchen, open storage solutions on castors, storage boxes, textile and lighting. All items are designed with optimization of space in mind where flexibility and the ability to easily move are key ingredients. Our creative concept was to display versatility of the products by using them in the same small space but showcasing 4 different activities throughout the day. By fulfilling various functions and supporting the main needs at home RÅVAROR collection gives you freedom: to live anywhere, rearrange on a whim, move anytime. Wherever you go, you’re always at home.

Production Leader: Carola Karlsson / Interior Designer: Evangelos Delidimitris & Mikael Berryman / Art Director: Marko Cvijetic / Producer: Camilla Johansson / Photographer: Magnus Anesund