Selected Project 

40 Creative Techniques

Category: Creative Concept / Website
Role: Design & Art Direction
Team: Size Agency
Year: 2017

40 Creative Techniques is an experimental website which is based on Luke Sullivan’s 40 creative techniques presented in his book ‘Hey, Whipple, Squeeze This’. It is a collection of various creative methods and serves as a guide for copywriters and creatives. Each of 40 different techniques has its own presentational page with dedicated typographic interpretation and textual description. The basic concept was to translate and present all of the techniques by deconstructing and manipulating selected typographic titles.

*Animations made by Jurica Koletic (Size)

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