Selected Project 

Heer — Breastfeeding Bench

Category: Visual Identity / Website
Role: Design & Art Direction
Year: 2018

Heer is a special breastfeeding bench made in order to enable mothers to nurse in public, while feeling sheltered, comfortable and safe. The Heer benches will be placed in communal, commercial and private properties like shopping malls, public institutions, airports, etc. My task was to create a brand identity which precisely communicates comfort of breastfeeding but also shows physical corelation between mother and her child. From the association standpoint it was important to create a simple visual language that evokes feeling of warmth and safety but on the other hand empowerment and making a difference. Heer is patient, understated and smart. It’s sees farther than the most, but let’s every one discover wisdom at their own pace.  

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