Selected Project
Heer — Breastfeeding Bench
Category: Visual Identity / Website
Role: Design & Art Direction
Year: 2018
Heer is a special breastfeeding bench made in order to enable mothers to nurse in public, while feeling sheltered, comfortable and safe. The Heer benches will be placed in communal, commercial and private properties like shopping malls, public institutions, airports, etc. My task was to create a brand identity which precisely communicates comfort of breastfeeding but also shows physical corelation between mother and her child. From the association standpoint it was important to create a simple visual language that evokes feeling of warmth and safety but on the other hand empowerment and making a difference. Heer is patient, understated and smart. It’s sees farther than the most, but let’s every one discover wisdom at their own pace.
Getting In Touch
If you would like to know more, work with me or just meet me in person feel free to send email or message on any of my social media profiles.
info@markocvijetic.com
If you would like to know more, work with me or just meet me in person feel free to send email or message on any of my social media profiles.
info@markocvijetic.com